AIA NZ Claims Compass At AIA NZ, we believe insurance should do more than pay claims and should actively support New Zealanders to live Healthier, Longer, Better Lives. In 2026, AIA NZ launched the third edition of its Claims Compass report, focused on heart claims, drawing on claims insights from supporting nearly 800,000 New Zealanders and paying $790 million in claims during the 2025 year. The report highlights the growing impact of heart disease, with $93.5 million paid in heart-related claims.
While we all instinctively know men suffer from higher rates of heart disease than women, our claims data show just how stark this difference is. Claims data show that men experience heart-related claims at four times the rate of women. Heart issues are most prevalent among men aged 40 to 69. This cohort accounted for 76% of all heart claims in 2025 (men and women). Heart attacks and heart disease made up the majority of claims, followed by diagnostic procedures and valve-related conditions. The report also reinforces the importance of prevention through AIA Vitality, which promotes positive lifestyle behaviours that support long-term health and wellbeing. By sharing these insights, AIA NZ aims to raise awareness, encourage early action contributing to stronger, healthier communities.
HealthyFood Benefit: Eat better, live better. AIA New Zealand has launched a new AIA Vitality HealthyFood Benefit, giving members up to 25% off fresh fruit and vegetables every month instore at Woolworths when they scan their Everyday Rewards Card, helping support healthier everyday habits*. All AIA Vitality members who link their accounts and activate the HealthyFood Benefit in the AIA Vitality app receive a 10% discount on fresh fruit and vegetables at Woolworths, increasing to 25% when they complete an AIA Vitality Health Check. This free, short assessment provides a snapshot of overall health, and is a cornerstone of the AIA Vitality programme, enabling members to know their health and make improvements. Through this partnership, Woolworths acts as a supporting retail partner, enabling AIA Vitality to deliver targeted fresh produce savings directly to their members at the checkout.* Global evidence from the established Vitality HealthyFood Benefit in South Africa demonstrates that immediate rewards at the checkout operate as a powerful long-term behaviour change mechanism rather than a short-term incentive. By combining marketing awareness with upfront discounts, the HealthyFood Benefit supports healthier food choices and aims to make healthy eating more achievable and sustainable for AIA Vitality members. 9 Data shows that members who regularly engage with the HealthyFood Benefit purchase significantly more whole foods, resulting in healthier overall grocery baskets. Vitality Global data shows that nutrition habits are linked to prevention, treatment and management of chronic conditions, including type 2 diabetes, cardiovascular disease and certain types of cancer, reinforcing that healthier food choices at scale plays a critical role in improving population health. 9 By utilising targeted financial incentives and behavioural design, this partnership shows how private sector partnerships can deliver a scalable, financially viable model to improve health outcomes. We believe that population health requires a multisector approach, the AIA Vitality HealthyFood Benefit offers an example of a private sector collaboration complementing traditional healthcare by mitigating nutrition-related health risks upstream – improving access to healthier choices where people shop, to drive lasting improvements in long-term health and wellbeing. 10
10 Discovery Vitality. (2024). Decoding the shopping basket: The health impact of our food purchasing habits – Insights from Vitality’s HealthyFood benefit . https://cdn.discovery.co.za/wcm/discoverycoza/assets/vitality/healthyfood/nutrition-research-healthyfood-benefit.pdf [cdn.discovery.co.za] * Percentage discount applies on a maximum eligible spend of $60 per calendar month. AIA Vitality available with eligible AIA insurance. T&Cs apply.
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