A POSITIVE DIRECTION FORWARD
5590+ continues to serve as a powerful, simple framework – now strengthened by scalable action. By aligning with the WHO best buys and deepening the focus on healthy eating as a cornerstone of wellbeing, the framework reinforces a hopeful message:
Health is not about perfection. It’s about progress – made easier when people, systems and environments work together.
This updated direction positions 5590+ not just as a set of recommendations, but as a shared pathway for scalable action and a model for collaborative health and wellbeing infrastructure. It supports Healthier, Longer, Better Lives for all New Zealanders while working alongside hospitals and primary care to help prevent disease and reduce long-term pressure on the health system.
AIA VITALITY CASE STUDIES:
A Powerful Boost in Activity The activation of the AIA Vitality Apple Watch Benefit in New Zealand has delivered a meaningful and sustained improvement in members’ physical activity. Analysis of 2,207 members who had been using a physical activity tracker for 52 weeks prior to activating the benefit showed a ~23% increase in points-earning physical activity after activation. Importantly, this positive change endured over time, with activity levels remaining approximately 21% higher than baseline over the following 12 months. 9 These results highlight the Apple Watch Benefit as a powerful catalyst for establishing healthier daily habits, not just short- term engagement. By supporting long-term physical activity, the benefit plays an important role in improving health and wellbeing and advancing our purpose of helping New Zealanders to live Healthier, Longer, Better Lives. Physical activity is one of the most important modifiable
behaviours for preventing and managing chronic disease and is linked to five major non-communicable diseases impacting the health of New Zealanders. Encouraging sustained movement through innovative, accessible incentives like the Apple Watch Benefit demonstrates how AIA Vitality can positively influence lifestyle behaviours and support lasting health outcomes.
9 AIA Vitality New Zealand data. (2020-2024).
aia.co.nz
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