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PRIORITIES & PROGRESS: HEALTH & WELLBEING | SUSTAINABLE INVESTMENT | SUSTAINABLE OPERATIONS | PEOPLE & CULTURE | EFFECTIVE GOVERNANCE
BUILDING BETTER INTEGRATED HEALTH AND WELLBEING OUTCOMES
Healthy future ahead as AIA Vitality turns five! AIA Vitality marked its fifth New Zealand birthday in 2024, with the science-backed health and wellbeing programme removing financial barriers, providing tools and using incentives and rewards to help its 68,000+ members get more out of life and start thriving. Results 10 from AIA NZ show that since the launch of AIA Vitality in Aotearoa New Zealand, Kiwi members have been inspired to live Healthier, Longer, Better Lives every single day. From supporting members to shift their key health markers into a healthy range, to an encouraging increase in physical activity, AIA NZ believes its AIA Vitality programme is making a measurable difference.
– 80% have moved to a
The AIA Vitality programme enriches the relationship with customers by making AIA NZ a daily partner in life, where it directly affects lifestyle changes, stimulates medical screenings, prevention and early detection and provides a mechanism to access health services more affordably. Skin cancer is the most common cancer in New Zealand. AIA New Zealand’s 2024 AIA Vitality annual MoleMap campaign resulted in a 31% increase of year-on-year skin cancer assessments, driving tangible health outcomes for members with 111 malignant (including 10 melanoma) and 254 pre-malignant lesions being identified.
AIA Vitality Starter was also officially launched for all eligible ASB employees as part of ASB’s wellbeing programme. ASB, our long-term strategic partner, is the first external company to offer AIA Vitality Starter as an employee benefit. In the first week, nearly 1,000 ASB employees signed up to the programme – an amazing outcome, as we look to embed AIA Vitality across the ASB network and drive a healthier workforce that showcases our commitment to helping New Zealanders live Healthier, Longer, Better Lives.
healthy glucose range from a higher risk range.
– 23% have moved to a healthy BMI/Body composition from a higher risk composition. – 57% have moved to a healthy blood pressure range from a higher risk range. Since launching in 2019, AIA Vitality members have taken 108,476,912,500 steps - enough to walk the length of Aoteroa New Zealand 27,000 times.
SINCE LAUNCHING IN 2019:
68,000+ members 25,000+ free health checks 395,000+ in-app health & wellbeing assessments 79,000+ in-app mental wellbeing assessments
REWARDS REDEEMED:
$6M
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in weekly Active Rewards
$5M
in Status Rewards
In April 2024, a new and improved AIA Vitality app was launched with enhanced features and functionality to improve customer experience and further support members on their health and wellbeing journey. The refreshed app has a new look and feel, as well as increased security via multi-factor authentication during the log-in process, a new voucher wallet to view and access rewards, a streamlined AIA Vitality Age Assessment, and a new Financial Wellbeing Assessment.
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On average, an AIA Vitality member in Aoteroa New Zealand completes at least one health and wellbeing assessment available in the app every 15 minutes. AIA Vitality members have performed more than 25,000 free AIA Vitality Health Checks, and since becoming AIA Vitality members 11 :
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Learn more about AIA Vitality
10. As reported by AIA NZ Business Insights team as of 31 December 2024. 11. Results are based on the health data submitted by AIA Vitality members who have complete two or more Vitality Health Checks at least three months apart as of 31 December 2024.
AIA New Zealand Limited Sustainability Report 2024
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