ALIGNING 5590+ WITH SCALABLE ACTION
The WHO identifies 28 best buys interventions that are affordable, scalable and effective across diverse contexts. Several map directly onto the evolution of 5590+: 7
Making healthy choices easier WHO best buys highlight the importance of investing in food choice as high impact interventions. For 5590+, this reinforces a move toward: • Supporting healthy choices with education and marketing triggers to choose fresh fruits and vegetables more often. • Nudging healthy food choices where people make purchasing decisions. • Framing nutrition as fuel for energy, health and vitality, not restriction. • Scaling partnerships that improve access to affordable healthy food through existing retail infrastructure, enabling behaviour change at population level.
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Strengthening daily movement and mental wellbeing Physical inactivity and poor mental health often coexist with unhealthy eating patterns. The WHO best buys promote active transport, recreation and mental health protective environments. 5590+ extends this by highlighting: • The mental health benefits of regular movement and shared meals. • Strength-based nutrition messaging that avoids shame and promotes health and wellbeing. • The protective role of healthy routine including regular activity, healthy food, sleep and social connection. 2
Empowering health Health can feel overwhelming. Understanding key measures such as cholesterol, blood pressure and body composition,, gives us the insight to live longer, more fulfilling lives. While these numbers can feel scary, knowledge and support shift the focus from fear to action. 5590+ reinforces a strength-based approach by supporting people to: • Build understanding of their numbers and what they mean. • Take simple, practical steps over time. Taking more steps and eating more fruit and vegetables every day can have a big impact in the long-term. 3
7 World Health Organization. (2024). Tackling NCDs: Best buys and other recommended interventions for the prevention and control of noncommunicable diseases (2nd ed.). https://www.who.int/publications/i/item/9789240091078 [who.int]
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